Founder of Equality Labs
Alexandra Ivanovitch, PhD
Founder of Equality Labs
Alexandra Ivanovitch, PhD is an innovator dedicated to leveraging 21st century technology to address some of the most pressing challenges our society faces, such as caring for our senior population in an ever-aging society, building trust between law enforcement and the communities it protects, etc. On both sides of the Atlantic, she has shared her design thinking and creative skills while consulting for Google and Hyperloop TT as well as innovation-driven non-profit organizations like XPRIZE and pioneering start-ups in Europe. Her work in the field of virtual reality for social impact was sponsored by the Roddenberry Foundation (Star Trek). Gene Roddenberry created Star Trek to help us envision a hopeful and inclusive future. Former research fellow in Digital Humanities at the Sorbonne in Paris, where she used to teach at all undergraduate levels, current adjunct faculty at Singularity University, she is passionate about bringing the results of pioneering studies in social neurosciences from the lab to the real world. As an XPRIZE Visioneer, she had the privilege of working with the Roddenberry Foundation, on the different forward-thinking and socially-aware uses of virtual reality. Her 501(c)3 non-profit organization, EQUALITY LAB, is pioneering a virtual reality program to allow seniors to fulfill their last wishes through immersive technology in assisted living facilities, nursing homes and hospices in South Florida.